‘Ad-free’ illusion: Why OTT platforms can’t really offer no ads during live sports streaming
Published on: June 6, 2026, 7:11 p.m. | Source: The Financial Express
Premium OTT platforms promise “Ad-Free” streaming, but live sports remain filled with commercials, sponsor overlays and branded integrations. Here’s why platforms like Netflix, Prime Video and JioCinema cannot realistically deliver truly ad-free sports streaming.
