AI Campaign Transforms Life Insurance Flexibility with Rahul Dravid
Published on: Feb. 10, 2026, 2:47 p.m. | Source: Devdiscourse
Shriram Life Insurance Company launches the 'Zaroorat Jaisi, Policy Vaisi' campaign featuring Rahul Dravid. Using AI technology, SLIC aims to enhance the flexibility of term plans with the introduction of Flexi Shield, catering to evolving customer needs. The campaign targets 35-44-year-olds across various Indian states.
