ReferIndia News All Kwality Wall's items to be milk-based next year, says CEO Peter ter Kulve

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All Kwality Wall's items to be milk-based next year, says CEO Peter ter Kulve

Published on: May 29, 2026, 5:30 a.m. | Source: The Economic Times

Magnum Ice Cream is transforming its Kwality Wall's business in India. The company is moving from vegetable fat frozen desserts to dairy ice cream. This shift aims to meet Indian consumer demand for better quality and nutritious milk-based products. Magnum is also investing in factories, cold chain infrastructure, and adjusting prices.

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