BMW, the anti-Tesla, is playing the long game on EVs
Published on: Sept. 5, 2025, 5:35 p.m. | Source: The Economic Times
BMW is set to unveil its electric iX3 SUV, showcasing the 'Neue Klasse' technology aimed at competing with rivals like BYD and Tesla. This new platform, backed by over €10 billion investment, promises enhanced battery range, faster charging, and improved user experience. BMW's strategy contrasts with competitors' all-in EV approach, emphasizing diverse powertrain options.
