Can AI-driven campaign help RJD-Congress unseat Nitish Kumar in Bihar Assembly polls?
Published on: Sept. 23, 2025, 7:07 p.m. | Source: THE WEEK
As the Bihar Assembly elections draw near, political parties like the RJD-Congress alliance and BJP are increasingly adopting AI to create parody videos, songs, and memes for campaigning. This cost-effective and rapid method, leveraging social media, aims to engage voters and influence narratives. While AI adds entertainment and keeps political interest alive, its capacity to entirely replace traditional rallies and yatras in Bihar's caste-ridden and polarized political landscape is questioned, suggesting that a hybrid approach combining digital and conventional campaigning will likely be crucial for success.
