Colgate-Palmolive India Launches Star-Studded Campaign for Visible White Purple Toothpaste
Published on: Feb. 13, 2026, 11:14 p.m. | Source: scanx.trade
Colgate-Palmolive India launched a new campaign for Colgate Visible White Purple on February 13, 2026, featuring Kriti Sanon and Abhishek Sharma to position teeth whitening as a beauty essential. The purple toothpaste uses color theory technology to cancel yellow tones, similar to established beauty products. The multi-platform campaign across television, digital, and social media represents Colgate's strategy to strengthen leadership in science-backed, beauty-forward oral care solutions.
