Cupcake ad deleted, ego eaten: What is Star Sports serving next?
Published on: Feb. 23, 2026, 2:20 p.m. | Source: India Today
T20 World Cup 2026: When the Cupcake promo disappeared after India’s humbling defeat to South Africa in Ahmedabad, it symbolised more than embarrassment. The 'cupcake gate' has exposed how arrogance, hype, and disrespect had overtaken thoughtful storytelling in cricket broadcasting.
