ReferIndia News 'Dhurandhar' marketer reveals why they didn't promote first film; says, 'Never tried to oversell through item song, patriotism'

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'Dhurandhar' marketer reveals why they didn't promote first film; says, 'Never tried to oversell through item song, patriotism'

Published on: Feb. 8, 2026, 11:33 a.m. | Source: Times of India

Aditya Dhar's directorial, 'Dhurandhar', went on to become a massive hit at the box office. The film earned over Rs 1300 crore at the box office world.

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