Enterprise sales success now depends on how much value you can show
Published on: Aug. 20, 2025, 6 a.m. | Source: Economic Times
Enterprise technology firms are navigating a shifting sales landscape as customers demand demonstrable value for AI investments amid economic uncertainty. Businesses now prioritize proof-of-concept demonstrations over traditional RFPs, seeking tailored solutions that address specific challenges. While AI adoption drives growth, companies face challenges like pricing pressures and the potential for customers to develop in-house capabilities.
