ReferIndia News Everyone Has AI. Now What? Goafest Spotlights What Creates Real Value

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Everyone Has AI. Now What? Goafest Spotlights What Creates Real Value

Published on: May 21, 2026, 7:28 p.m. | Source: Free Press Journal

The conversation is no longer about whether artificial intelligence will transform advertising. That debate is over. The sharper, more uncomfortable question dominating Day 2 was this: when everyone claims to be using AI, who is actually creating value—and who is simply washing old ideas in new technology?

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