Fixing India's Broken Supplement Market: How Pure and Better™ Is Rebuilding Trust Through Transparency
Published on: April 24, 2026, 3:10 p.m. | Source: The Tribune
New Delhi [India], April 24: India's nutraceutical market is growing fast, but so is consumer scepticism. Shady labels, hidden fillers, and overpromised results have made it difficult for people to trust what they're putting into their bodies. For many, buying supplements has become less about health and more about navigating confusion.
