ReferIndia News Godrej Consumer acquires Muuchstac in Rs 450-crore deal; promoters to continue to run business

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Godrej Consumer acquires Muuchstac in Rs 450-crore deal; promoters to continue to run business

Published on: Nov. 13, 2025, 11:15 p.m. | Source: The Economic Times

Godrej Consumer Products Ltd (GCPL) has acquired male grooming brand Muuchstac for Rs 450 crore, with founders Vishal and Ronak continuing to lead the business. GCPL is actively seeking more D2C acquisitions, impressed by Muuchstac's profitable growth driven by its successful face wash product and micro-influencer marketing strategy.

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