Here's how Flipkart aims to win over young, entertainment-obsessed shoppers
Published on: Sept. 2, 2025, 6:17 p.m. | Source: Livemint
Flipkart is changing the way it acquires new customers at a time when most e-commerce players are still figuring out how content-to-commerce really works. With lower marketing costs and better reach, Flipkart is well placed to attract Gen Z audiences.
