Hindi TV channels look beyond soaps as ‘reality’ sinks in
Published on: Jan. 24, 2026, 4:15 p.m. | Source: The Economic Times
Hindi general entertainment channels are shifting towards reality programming to attract male viewers and advertisers, moving beyond traditional female-dominated daily soaps. This strategic change aims to capitalize on changing viewing habits and the growing popularity of non-fiction genres across platforms, offering better engagement and monetization opportunities.
