ReferIndia News How K-Pop & K-Drama Became Mainstream, BTS to Squid Game Phenomenon

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How K-Pop & K-Drama Became Mainstream, BTS to Squid Game Phenomenon

Published on: Feb. 14, 2026, 6:50 p.m. | Source: The Indian Express

From BTS and Blackpink to Netflix hits like Squid Game, the Korean Wave in India has grown into a cultural phenomenon. This article explores how K-Pop, K-Drama and Korean trends are reshaping India’s entertainment landscape.

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