India anchor market but ship is sailing far beyond now: ICC CEO on cricket's globalisation
Published on: March 23, 2026, 11:36 a.m. | Source: The Economic Times
Cricket is becoming a global sport, with India as its main market. Associate nations showed fearless play in the T20 World Cup. Women's cricket is also growing rapidly, especially after India's World Cup win. All three formats of cricket, Test, ODI, and T20, offer unique experiences and contribute to the sport's appeal.
