India’s Sports Economy Crosses USD 2 Billion In 2025; Cricket Leads With 89% Share - Check Full Report
Published on: March 24, 2026, 11:24 a.m. | Source: Outlook India
India’s sports economy reached INR 18,864 crore in 2025, crossing $2 billion for the first time. Cricket led the market, while media, especially digital, drove growth, with sponsorships and endorsements also rising, reflecting a more mature ecosystem, according to WPP Media
