India's wealthy embrace a new luxury symbol: water
Published on: Jan. 31, 2026, 7:09 a.m. | Source: The Economic Times
In India, premium bottled water is emerging as a luxury and wellness symbol, driven by distrust of tap water and rising incomes. Avanti Mehta, Indias youngest water sommelier, recently hosted a blind tasting of French, Italian, and Indian waters, highlighting differences in taste, minerality, and health value.
