Italy Levies €7 Million Fine on Philip Morris for Misleading Tobacco Marketing
Published on: June 10, 2026, 7:40 p.m. | Source: Devdiscourse
Italy's competition authority has fined Philip Morris' Italian unit €7 million for misleading marketing of non-combustion tobacco products. Terms like 'smoke-free' misled consumers, including minors, into believing these products were harmless. The investigation, sparked by the Ministry of Health, found these claims unsupported by scientific evidence.
