ReferIndia News K-Pop To Have Its Own Coachella? BTS, Blackpink, Stray Kids, aespa Labels HYBE, SM, JYP, YG Join Forces For Global Music Fest

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K-Pop To Have Its Own Coachella? BTS, Blackpink, Stray Kids, aespa Labels HYBE, SM, JYP, YG Join Forces For Global Music Fest

Published on: April 16, 2026, 3 p.m. | Source: Times Now

Korea's Big 4 labels HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment are set to launch a joint venture towards creating a global music festival involving their Kpop artists. The initiative has been named 'Phenomenon.' More deets here!, Korean, Times Now

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