ReferIndia News Lemon Tree Hotels Rebrands Whitefield Property from Keys Select to Keys Prima

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Lemon Tree Hotels Rebrands Whitefield Property from Keys Select to Keys Prima

Published on: April 1, 2026, 11:44 a.m. | Source: scanx.trade

Lemon Tree Hotels Limited strategically rebranded its Whitefield, Bengaluru property from Keys Select to Keys Prima effective April 1, 2026. The 222-room hotel upgrade features enhanced design, contemporary spaces, and elevated service targeting premium corporate travellers and MICE segments. Located in Bengaluru's established IT corridor, the repositioning aims to capture higher-yield business segments in the evolving market.

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