Lenskart launches Spanish brand Meller in India
Published on: Nov. 14, 2025, 10:15 p.m. | Source: The Economic Times
The omnichannel eyewear company, which went public early this week, had acquired an 80% stake in Meller for Rs 407 crore (about €41.5 million) in July this year as part of its push into Europe and expansion into Gen Z-focussed product lines. Meller sunglasses will be rolled out across 500 Lenskart stores nationwide, with Lenskart using location intelligence technology, GeoIQ, to identify the right outlets and target the most relevant customers.
