Marico to acquire PVR Inox snacking brand for Rs 226.8 cr
Published on: Jan. 27, 2026, 12:18 a.m. | Source: The Economic Times
Marico is acquiring a majority stake in Zea Maize, the company behind the 4700BC snacking brand. The deal with PVR Inox is valued at up to ₹226.83 crore. 4700BC founder Chirag Gupta will continue to lead the business. This move expands Marico's presence in the premium snacking market. PVR Inox is monetizing a non-core asset through this transaction.
