New CEO Factory: The ‘Ardhanarishwar’ CMO donning multiple hats has a direct path to the corner office
Published on: May 6, 2026, 10:50 a.m. | Source: The Economic Times
Historically, marketing leaders often ascended to CEO roles due to their P&L exposure. While technology has evolved from basic calculators to AI, the core advantage of understanding customer profitability remains. Today's AI-powered CMOs can personalize interactions, moving beyond averages to address individual customer needs, a skill crucial for future leadership.
