On Gen Z’s watchlist, Netflix trends while JioHotstar gets stuck on buffer
Published on: Nov. 10, 2025, 11:44 a.m. | Source: The Economic Times
Netflix has strengthened its lead among Gen Z viewers in India, expanding beyond metro audiences, according to the ET Snapchat Gen Z Index. The Kantar-powered study shows Prime Video making mild gains while JioHotstar loses recall among men, though it still spikes during live-sports seasons such as the IPL.
