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Quickness, it's still what they'll shop by

Published on: Jan. 18, 2026, 11:06 p.m. | Source: The Economic Times

Quick commerce thrives on instant delivery. While 10-minute promises may be tough, speed remains key. Regulators are watching delivery times due to gig worker conditions and city traffic. Technology and hybrid models with local stores could offer solutions. India's quick commerce boom shows its potential to solve last-mile delivery challenges.

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