REFILE-India's wealthy embrace a new luxury symbol: water
Published on: Jan. 31, 2026, 8:27 a.m. | Source: Devdiscourse
Premium water is a $400 million business in the world's most populous nation and is growing bigger as its wealthy see it as a new status symbol that fits in with a spreading wellness craze. Premium Indian mineral water costs around $1 for a one-litre bottle, while imported brands are upwards of $3, or 15 times the price of the country's lowest-priced basic bottled water.
