Shark Tank India Backs Phitku, India's First Crystal Roll
Published on: Jan. 31, 2026, 2:55 p.m. | Source: The Tribune
Bengaluru (Karnataka) [India], January 31: Gurgaon-based personal care startup Phitku has secured investment from Aman Gupta, Co-founder of boAt, and Anupam Mittal, Founder of Shaadi.com, on Shark Tank India Season 5 (Episode 16), after pitching what it claims is India's first crystal roll-on deodorant designed to eliminate odour-causing bacteria rather than mask smell with fragrance. The deal was struck at an valuation of ₹180 crore, marking one of the notable consumer brand investments of the season.
