Sugar Industry Confronts Health Perception Crisis as Revenue Concerns Mount
Published on: Dec. 29, 2025, 11:54 p.m. | Source: scanx.trade
The Indian sugar industry is facing a significant challenge as health perceptions increasingly position sugar as harmful. NFCSF President Harshvardhan Patil expressed concerns about this narrative's impact on an industry that derives 90% of its revenue from sugar sales. Global consumption of sugar-based beverages is declining, with consumers opting for zero-sugar variants. The industry faces a supply-demand imbalance as production increases while demand declines. Political support is being sought to address these challenges and protect the livelihoods dependent on the sugar industry.
