Thanks A Dot: Cricket and Cancer Awareness Join Forces in India
Published on: Sept. 22, 2025, 11:19 a.m. | Source: Devdiscourse
SBI Life Insurance, alongside the BCCI and India's Women's Cricket Team, launched the 'Thanks A Dot' initiative, raising breast cancer awareness through sport. The campaign features pink jerseys in ODI matches and promotes early detection using innovative tools like the Project Hug of Life. It aims to shift cultural conversations about women's health.
