ReferIndia News The End of Traditional SEO? Why Indian B2B Brands Are Turning to AI 'Answer Engine Optimization'

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The End of Traditional SEO? Why Indian B2B Brands Are Turning to AI 'Answer Engine Optimization'

Published on: May 8, 2026, 3:25 p.m. | Source: The Tribune

New Delhi [India], May 8: When a technology head in Bengaluru or a CFO in Mumbai types a query like 'best cloud observability platforms for Indian fintechs' into ChatGPT or Perplexity, they expect a definitive answer. If your competitor is named with detailed reasoning and your platform is missing, you have already lost the deal--and nothing in your traditional analytics stack will even flash red.

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