ReferIndia News The OTT takeover: How streaming giants now assert control over South cinema

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The OTT takeover: How streaming giants now assert control over South cinema

Published on: Jan. 24, 2026, 7:30 a.m. | Source: India Today

The OTT revolution has transformed South Indian cinema's business model since the pandemic. This shift places streaming platforms in control, challenging traditional theatrical practices and producers' influence.

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