This generation is seeking authenticity in all things great & small
Published on: Dec. 31, 2025, 5:01 a.m. | Source: The Economic Times
Diagnosed with PCOS as a teen, the author learned to take control of her health, a proactive approach mirrored by her generation. Gen Z filters information for authenticity and science-backed solutions, influencing brands to build accountable relationships. This generation also redefines ambition, prioritizing flexibility, mental health, and intent in their careers and financial decisions.
