To bring the world, sell India better: The $200 million fix India needs to unlock a tourism windfall
Published on: June 7, 2026, 11:48 p.m. | Source: The Economic Times
India's tourism sector faces challenges due to a near-zero overseas marketing budget. This has kept international arrivals below pre-pandemic levels, unlike competitor nations. A strategic investment in digital marketing and deregulation can unlock significant foreign exchange, job creation, and economic growth. India's tourism potential is immense, but it requires activation.
