Toy makers rush into 'blind box' trend for holidays following Labubu craze
Published on: Nov. 15, 2025, 12:46 a.m. | Source: The Economic Times
As consumers seek elusive Pop Mart Labubu figures, U.S. toy companies are launching more affordable, accessible blind box products for the holidays. Retailers like Target are doubling their blind box assortments, featuring brands from MGA Entertainment and Zuru, anticipating strong sales due to their low cost and addictive nature.
