Trent recalibrates growth focus to small towns
Published on: Feb. 17, 2026, 7:21 p.m. | Source: The Economic Times
Trent Ltd is shifting its growth focus to smaller towns. The company is opening most new stores in tier-3 and tier-4 markets. This strategy aims to tap into growing fashion adoption in these areas. Trent believes these towns will become attractive business locations within three years. The retailer prefers organic expansion over acquisitions to build its brands and distribution.
