Urban Women Outpace Men In Digital Engagement Across Entertainment, Messaging & Commerce Apps: Report
Published on: May 18, 2026, 3:02 p.m. | Source: Free Press Journal
Report by VTION and Internet and Mobile Association of India shows urban women lead digital engagement, spending more time than men across entertainment, messaging and commerce. Women aged 25–34 show highest usage (up to 86.3 min entertainment). AI app usage has grown over 100%, averaging 11.3 min daily, driven by 18–34 users, based on 1 lakh smartphones.
