When Fashion Becomes a Force for Health: Suta Joins Sanjeevani's Pink Tag Project for Breast Cancer Awareness
Published on: Feb. 10, 2026, 4:41 p.m. | Source: The Tribune
Mumbai (Maharashtra) [India], February 10: In a village outside Delhi, a woman notices a Pink Tag stitched inside her blouse- next to the wash-care label. It gently reminds her how to check herself with simple visuals, no alarms, no fear, just awareness. This is how the Federal Bank Hormis Memorial Foundation | Network 18 Sanjeevani - Pink Tag Project was born from rural India, is being amplified by local tailors and community trust. The ambitious initiative is now entering the fashion mainstream through Suta- the homegrown D2C brand that's been redefining what the saree means to the modern Indian woman. In this moment, tradition meets contemporary purpose. A garment becomes a carrier of care, and the fashion industry takes a step into nation-building.
