ReferIndia News Why Virat Kohli chose Rs 2,058 cr Indian sportswear company over Puma’s Rs 300 cr deal?

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Why Virat Kohli chose Rs 2,058 cr Indian sportswear company over Puma’s Rs 300 cr deal?

Published on: Jan. 4, 2026, 3:13 p.m. | Source: The Indian Express

Virat Kohli, former Indian cricket team captain, has joined Indian sportswear company Agilitas Sports and invested in it. This move, according to entrepreneur Ritesh Agarwal, highlights India’s booming business scene. Earlier this year, Agilitas Sports acquired Kohli’s athletic lifestyle brand, One8. Additionally, he invested Rs 40 crore in Agilitas Sports, reportedly valued at Rs 2,058 […]

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